What is an example of a Consequence Question?

• A. What features align with your budget?
• B. Do you want to see a price breakdown?
• C. What if you don't do anything about this problem and your situation gets worse?
• D. Who else should be involved in the decision?

Answer: (C)

Consequence questions probe the impact of not acting, drawing out the future pain or problems if the issue remains unfixed. They’re designed to create urgency by tying the problem to tangible outcomes that matter to the buyer.

The best example is the one that asks about what happens if no action is taken and the situation worsens. It directly targets the future consequences of inaction, which is the essence of a Consequence Question.

The other options don’t do this: one focuses on fitting features to a budget, another on seeing a price breakdown, and the last on who else should be involved in the decision. None explicitly elicit the downstream effects of not addressing the problem.