Which of the following is an example of a Connection Question?

• A. Are you satisfied with your current provider?
• B. Have you found what you're wanting or are you still looking for...?
• C. What criteria are most important to you in a solution?
• D. How soon do you plan to decide?

Answer: (B)

Connection questions aim to build rapport by recognizing where the prospect is in their journey and inviting them to share their current status and feelings. This example does that by asking whether they’ve found what they’re wanting or if they’re still looking for something, which validates their ongoing search and invites them to describe their situation. It’s open-ended and relationship-building, not a simple yes/no check or a push for specifics on criteria or timing.

The other options feel more pushy or task-focused. Asking if they’re satisfied with their current provider tends to put the prospect on the spot with a yes/no answer, which can shut down conversation. Asking about criteria targets decision requirements, not the connection or the emotional state. Asking about when they’ll decide centers on timing and next steps rather than fostering a connection in the moment.